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About Primitive Skateboarding

Founded by Paul Rodriguez, Primitive Skateboarding represents the pinnacle of skate culture, technical precision, and street style. Based in California, we provide premium decks, apparel, and accessories designed for those who live and breathe skateboarding. Our team-driven approach ensures that every product meets the rigorous standards of professional skating.

Our Mission

To inspire and support the global skateboarding community by delivering innovative hardware and authentic apparel that pushes the boundaries of creativity and performance.